Make One Swap â„˘

A marketing campaign that refilleries can implement together to increase awareness and sales in July.

Save Time + Energy

Increase Awareness

Increase Engagement

Increase Sales

This campaign is closed and will return in 2026 with new, updated, and additional content.

Make One Swap™ Instagram Marketing Campaign

Make One Swap™ 

This Instagram Campaign highlights the Plastic Free July® Challenge, encourages people in your community to join, and sets your refillery up as the solution to achieving their goal.

This campaign includes a PDF with:

  1. Campaign Overview
  2. Campaign Timeline
  3. Instagram Carousel Template
  4. Brand Partner Post Templates
  5. Brand Ally Caption Templates
  6. Comment Reply + DM Templates
  7. Post Campaign Review Guide

This is the first ever Refillery Collective marketing campaign designed to be implemented with all refilleries across the U.S. and Canada. Together, we can make a bigger impact, attract more attention, and elevate refill to the mainstream. To participate in this campaign, purchase (only $28) your 2025 Make One Swap™ Marketing Campaign PDF.