Make One Swap ™
A marketing campaign that refilleries can implement together to increase awareness and sales in July.

Save Time + Energy
Increase Awareness
Increase Engagement
Increase Sales
This campaign is closed and will return in 2026 with new, updated, and additional content.
Make One Swap™ Instagram Marketing Campaign

Make One Swap™
This Instagram Campaign highlights the Plastic Free July® Challenge, encourages people in your community to join, and sets your refillery up as the solution to achieving their goal.
This campaign includes a PDF with:
- Campaign Overview
- Campaign Timeline
- Instagram Carousel Template
- Brand Partner Post Templates
- Brand Ally Caption Templates
- Comment Reply + DM Templates
- Post Campaign Review Guide
This is the first ever Refillery Collective marketing campaign designed to be implemented with all refilleries across the U.S. and Canada. Together, we can make a bigger impact, attract more attention, and elevate refill to the mainstream. To participate in this campaign, purchase (only $28) your 2025 Make One Swap™ Marketing Campaign PDF.
